Canvas WW has partnered with M^2 to bring a world class advanced attribution practice to the agency. As part of that initiative, Canvas has reserved 10 seats in each M^2's masterclass to train the team.
Use the coupon code to enroll and claim the Canvas reserved seats now.
Is it for me?
Agency Leaders: You'll learn the ABCs of Advanced Attribution, how it powers data-driven investment strategy, you'll learn how to consult around it with your clients, and you will learn how to manage projects when advanced attribution is involved.Analytics Practitioners: You'll learn how to perform various advanced attribution analyses, how to interact with data scientists, how to communicate uncertainty in results, how to shape investment decisions and advise media buyers on data driven strategy.Media Buyers: You'll learn how to use advanced attribution as part of media buying strategy, how to discuss results with your clients, how to educate them on the various techniques and its tradeoffs and win your clients' trust in your ability to help them navigate attribution for their business.
MEASURING MARKETING THROUGH ADVANCED ATTRIBUTIONLIVE MASTERCLASSCOHORT STARTING 5th FEB 2024
Use Coupon Code MCCLIENTS1DExclusively for Canvas
MASTERCLASS TIMINGS
2 WEEKSFeb 5th to Feb 16th 2024Mon-Wed-FriUSA: 930am-1pm ET | 630am-10am PT | 730am-11am MST | 830am-12pm CSTIndia: 8pm-1130pm ISTUK: 230pm-6pm GMT
What will you learn?
Advanced Attribution techniques like Incrementality Testing & Marketing Mix ModelingHow to apply these techniques to your channels like Facebook, Search, Shopping, PMAX, TikTok, TV, OTT and more.How to triangulate results and bring it all together in a cohesive framework that speaks to both marketing and finance stakeholders.
Lead Educator
Co-Educators
Invited Speakers
Course Curriculum
| DAY 1 | DAY 2 |
|---|---|
| General Track Module 1: Advanced Attribution Foundations Invited Speaker Session: How CMOs use data along with intuition to shape strategy Module 2: Primer on Incrementality, MMM, MTA, Post-Purchase Surveys | General Track Module 3: Shaping Measurement Strategy for a brand Invited Speaker Session: CMO playbooks: How to use data and intuition to drive media strategy Analyst Track Invited Speaker Session: Analyst playbooks: Using Post-purchase Surveys in an Advanced Attribution framework |
| DAY 3 | DAY 4 |
|---|---|
| General Track Module 4: Upgrading your marketing operations for advanced attribution Analyst Track Campaign Optimization using Advanced Attribution Step-by-step process for Facebook, Google Search and OTT campaigns Invited Speaker Session: "Campaign Structure Best Practices: How to setup your Facebook campaign for measurement" | General Track Invited Speakers: Introduction to Geospatial Census data for marketing Analyst Track Module 5: Testing for Incrementality & Diminishing returns, a deep dive Data Scientist Track Workshop: Geo Testing - Match Market selection using Facebook Geo Lift and Causal Lift estimation using statistical techniques |
| DAY 5 | DAY 6 |
|---|---|
| Analyst Track Module 6: Statistics for Media Experiments Module 7: Marketing Mix Modeling Deep Dive Data Scientist Track Workshop: Hands-on MMM workshop using Facebook Robyn, Google Lightweight and Uber Orbit | Analyst Track Module 7: CRM Testing for Retention marketing General Track Invited Speaker Session: CMO playbooks: How to communicate marketing’s contribution to board and exec team Invited Speaker Session: CMO playbooks: Role of Consumer Insights in driving strategy Module 8: AMA - Ask me Anything Final Certification |